On many a prancing horse valued current head of Fiat Sergio Marchionne. In euros, this means the amount of 5.1 billion, or 7.3 billion dollars, if you will. Last year's revenue amounted to 1.92 billion euros. Anyway, Ferrari in 2010, a net profit of 302 million euros, so its value is estimated seventeen times higher and a full 63% of Fiat.
The main reason why the CEO of Fiat, its prestigious brand values so highly is its status. After all, Ferrari is regarded by many as the most famous car in the world, although this claim has a number of sworn opponents. For fans of the emblem is a bucking horse almost sacred. But some experts in the banking industry and financial analysts with Marchionne do not share his enthusiasm and says that Ferrari is currently worth around 3 billion.
The company currently employs 2,700 people and last year added 6,573 cars. Its main competitor Lamborghini builds and sells five times less – in 2010, the number of new cars stopped at the number 1302. Fiat still considering that Ferrari will enter the auction and offer the public shares. Marchionne himself to this effect in November last year. It is one of the ways to create financial resources, here to raise capital and repay debts. Banks in this case are single and like the Ferrari shares issued, in addition to the Fiat management is pushing hard.
Finally a small notion before that money is not quite Ferrari certainly does not offer its news every FF. Director of Fiat, of course, but yes, it can somehow frets. Marchionne has already ordered the car in white, customer deliveries will begin next month.
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